Case Study: Bookbuses.com achieves better lead conversion and cuts ad spend with GA Connector

How Bookbuses.com is using GA Connector to save Money and Improve Lead Conversion

Bookbuses.com, a platform for bus rentals in the US and Canada, faced a significant challenge in tracking the true marketing attribution for its leads and sales. Because their business involves offline payments and multiple decision-makers, they could not use standard analytics to determine which marketing sources were actually generating revenue, making it difficult to optimize their Google Ads spend efficiently. They turned to the vendor GA Connector and its product to solve this problem.

GA Connector provided a solution that integrated their CRM with Google Analytics, allowing Bookbuses.com to see the original source of web leads that converted into paid deals. This data enabled them to identify which ads were generating revenue and which were not. As a result, Bookbuses.com was able to cancel 45% of their Google Ads spend, leading to substantial savings and a more efficient marketing strategy. The implementation of GA Connector also provided unexpected benefits for their sales and fraud prevention teams.

Bookbuses.com

Oscar Aabech Jung

Co-Founder & CEO