Case Study: EventMAX helps Ascend boost event ROI and drive more sales with G2Planet

EventMAX - Customer Case Study

EventMAX wanted to get more value from its events by turning qualified prospects into customers, not just generating new leads. Using G2Planet’s EventMAX platform, the company focused on improving event ROI by bringing the right attendees to each event and giving sales teams better insight into prospect engagement.

G2Planet implemented a data-driven event approach using the MyEvent module, Salesforce integration, attendee tracking, and Attendee Journey Maps. This enabled EventMAX sales reps to personalize follow-up based on sessions attended, booths visited, and other interactions, helping move more prospects through the sales pipeline. The case study describes stronger revenue-generating conversions and higher event ROI, though it does not provide specific numeric results.