Case Study: Looker achieves 255% increase in inbound lead sign-ups with G2 Crowd

Looker boosts inbound lead sign ups by 255 percent with G2 Crowd campaign

Looker, a data platform that helps enterprises create a single source of truth, faced the common challenge of quickly gaining market presence in a crowded BI market. To accelerate awareness and demonstrate customer value, Looker partnered with G2 Crowd and leveraged G2 Crowd’s Grid℠ report, comparison report and review sourcing to build credible, peer-driven marketing assets.

G2 Crowd sourced verified user reviews and licensed the Grid℠ and comparison reports for Looker to use as downloadable offers in LinkedIn sponsored updates and other campaigns. As a result of the G2 Crowd campaign, Looker achieved a 255% increase in total inbound lead volume, higher-quality leads, more customer testimonials and clearer competitive differentiation that helped close more deals.

Looker

Lissa Daniels

Sr. Director of Demand Generation