Case Study: InsideView achieves 34% of all PPC pipeline and higher-quality leads with G2 Crowd

InsideView generated 34 percent of all time PPC pipeline in one campaign

InsideView, a SaaS provider of real-time sales and market intelligence, needed to harness customer advocacy to stand out in the noisy sales intelligence market. To aggregate reviews and join the conversations their customers were already having, InsideView licensed G2 Crowd’s Compare report and used G2 Crowd as its review platform and marketing partner.

By integrating G2 Crowd data into a pay‑per‑click campaign and broader marketing, and by driving 300+ customer reviews, InsideView generated more leads than any prior campaign: the report-driven effort made up 14% of PPC leads, those leads were 2x more likely to convert to opportunities, and the campaign produced 34% of all PPC pipeline. G2 Crowd’s Compare report also delivered higher-quality leads, competitive wins, and increased customer awareness for InsideView.

InsideView

Megan McConnell

Senior Manager, Marketing and Customer Communications