Case Study: Stova achieves 10x ROI from upgraded G2 Crowd listing

etouches saw 10x ROI from upgrading their G2 Crowd product listing

Stova, identified in the case study text as etouches, wanted a way to generate additional leads and gather more useful competitive information. The company used G2 Crowd to help buyers research products and justify purchasing decisions while also building brand awareness.

By upgrading its G2 Crowd product listing and working closely with G2 Crowd to collect verified user reviews, Stova earned recognition as a High Performer in the Winter 2016 Event Management Platform Grid℠ report. The team qualified 63% of the leads it received from G2 Crowd and reported 10x ROI, along with higher quality leads, competitive wins, and increased customer awareness.

Stova

Jake Diserio

Global Marketing Project Manager