Case Study: OneSpan achieves 300% more leads with G2 Crowd

eSignLive generated 300 percent more leads than with a traditional analyst report

OneSpan, a leading provider of electronic signature solutions, needed a new way to demonstrate customer success and build buyer confidence—especially in regulated industries where peer validation matters. They worked with G2 Crowd and its E‑Signature Grid℠ report to capture unbiased customer reviews and third‑party validation beyond traditional analyst reports.

G2 Crowd gathered hundreds of user reviews and ranked OneSpan as a Leader with top customer satisfaction and NPS; OneSpan licensed the E‑Signature Grid Report, featured it on a dedicated landing page, and distributed it to sales and marketing. The G2 Crowd-driven campaign generated 300% more leads than a traditional analyst report, increased conversion rates, produced popular content, and delivered actionable feedback on strengths like support, security, and ease of use.

OneSpan

Mary-Ellen Power

Vice President of Marketing