Case Study: Wayfair achieves faster collaboration and innovative shopping experiences with Google Workspace

Wayfair powers 150,000 monthly meetings with G Suite

Wayfair, one of the world's largest online destinations for home goods, needed to support unprecedented levels of cross-functional collaboration to evolve its innovative shopping experiences and respond to shifts in online purchasing habits. To connect its distributed teams and key partners working from anywhere, the company relied on Google Workspace as its principal tool for real-time collaboration and communication.

By implementing Google Workspace, including tools like Google Meet, Docs, Drive, Sheets, and Forms, Google provided a solution that streamlined coordination and empowered diverse teams to work together efficiently. The results included improved productivity, reduced operational costs, and the ability to develop dynamic services that drive sales. Measurable impact shows that over 70% of active users use Google Meet for more than 150,000 meetings monthly, while over 80% use Sheets and over 75% use Docs on a daily basis.

Wayfair