Case Study: Conrad Electronic expands omnichannel retail and IoT services with G Suite

Conrad Electronic - Customer Case Study

Conrad Electronic, a German online retailer of electronic products, was expanding from a B2C retailer into an advanced B2B and B2C platform. To support that shift, it needed better digital marketing, a more reliable cloud foundation, and tools to modernize internal collaboration and retail operations.

With G Suite and other Google Cloud services, Conrad moved about 4,000 employees to cloud-based productivity tools in four months and used Google Analytics, Google Ads, and Google Cloud Platform to improve omnichannel marketing and e-commerce performance. Google Cloud helped Conrad Connect support five times the IoT connections of competitors in the same timeframe, reduce IT development and testing time by 25%, and manage more than 250 million data sets per week.

Conrad Electronic

Aleš Drábek

Chief Digital & Disruption Officer