Case Study: ZooComplex achieves 5x revenue growth with G-MOS automation

ZooComplex grows revenue 5x with G-MOS automation

ZooComplex, a major online retailer of pet products, faced significant challenges scaling its Google Ads account to manage thousands of SKUs in a highly competitive market. Their existing campaign structure had reached its limits, failing to reflect real-time inventory changes or product profitability, and manual optimization was no longer effective. They partnered with the vendor G-MOS to implement automation and overcome these obstacles.

G-MOS provided a solution that included strategic campaign restructuring and its automatic product labeling feature to identify and activate underperforming Zombie SKUs. The platform automated campaign creation, updates, and real-time synchronization with the product feed. This implementation allowed ZooComplex to achieve a 5x increase in revenue, double their return on ad spend (ROAS), and generate an additional 20% revenue from previously inactive products, all while drastically reducing manual effort.

ZooComplex