Case Study: Varle.lt achieves 62x ROAS with G-MOS Google Ads automation

Varle.lt achieves 62x ROAS with G-MOS

Varle.lt, one of Lithuania's largest online retailers, faced the challenge of scaling Google Ads for its massive, fast-changing catalog of over 925,000 products. With Google Shopping unavailable in their market, they needed to automate campaign generation and eliminate wasted spend on out-of-stock items without proportionally growing their management team. Vendor G-MOS provided a feed-driven automation solution to address this.

G-MOS automatically generated and updated the entire Google Ads campaign structure directly from Varle.lt's product feed. Their Progressive keyword algorithm created relevant search terms from product names, and the system paused ads for unavailable inventory. This solution delivered a 62x return on ad spend (ROAS) and 6170% return on marketing investment over eight months, ensuring full catalog coverage and highly efficient budget spend for Varle.lt.

Varle.lt