Case Study: FREETOUR.com achieves 90.5% ROAS growth with G-MOS Bid and Budget automation

FREETOUR.com boosts ROAS by 90.5% with G-MOS

FREETOUR.com, a global platform connecting travelers with tours and local activities, faced a challenge in optimizing its Google Ads campaigns. Manually managing bids and budgets across multiple Performance Max and Search campaigns was time-consuming and struggled to keep pace with changing performance and seasonal demand, making it difficult to control acquisition costs.

The vendor G-MOS implemented its Bid and Budget optimization module to automate budget allocation and Smart Bidding optimization. The results showed significant improvements: ROAS increased by 90.5% for Performance Max campaigns, while CPA decreased by 36.1% and average CPC dropped by 25.2%. Search campaigns also saw a 36.9% increase in ROAS. G-MOS delivered higher efficiency and lower costs across all key metrics.

FREETOUR.com