Case Study: FREETOUR.com achieves 125% ROAS growth with G-MOS

FREETOUR.com boosts ROAS 125% with G-MOS

FREETOUR.com, a global tours marketplace, faced significant challenges managing its complex and constantly changing paid search campaigns across hundreds of destinations and multiple languages. Their unsegmented account led to high costs per acquisition (CPA) that exceeded industry benchmarks, with budget wasted on underperforming markets. The vendor, G-MOS, was implemented to provide a solution for this intricate advertising problem.

G-MOS automated the campaign structure by generating segmented search campaigns based on a real-time data feed, organizing efforts by language, location, and destination priority. This allowed for precise budget allocation and optimization. As a result, FREETOUR.com achieved a 26% reduction in CPA and a 125% increase in return on ad spend (ROAS) within just four months, turning the account into a profitable channel.

FREETOUR.com