Case Study: Budynok Ihrashok achieves +71% conversions with G-MOS

Budynok Ihrashok boosts conversions by 71% with G-MOS

Budynok Ihrashok, a major toy retailer, faced the challenge of scaling its Google Ads efficiently after expanding its product assortment by 2.5x. With more SKUs competing for the same advertising budget and online demand under pressure, the retailer needed to increase online sales by 50% without a proportional increase in ad spend.

The vendor, G-MOS, implemented a solution using its Product Labeling and Feed-driven Search Ads. The strategy involved segmenting products by performance, enriching the product feed with detailed attributes, and automating the creation of granular Search campaigns. This approach delivered a 71% increase in conversions and a 52% growth in the online share of total company revenue, all with only a 26% increase in ad spend.

Budynok Ihrashok