Case Study: Aditya Birla Finance Limited achieves engaging, cost-effective induction training with G-Cube

Video Based Induction Training

Aditya Birla Finance Limited (ABFL), one of India’s leading NBFCs, needed a cost-effective way to onboard new recruits across the country with consistent training on organizational ethics, work culture, and core values. To address the challenge of delivering a large amount of information in a short, engaging format, ABFL partnered with G-Cube for a technology-enabled induction solution.

G-Cube implemented a self-paced web-based training (WBT) program called Prarambh, featuring a series of short video modules on ABFL’s values—Passion, Speed, Commitment, Seamlessness, and Integrity. The multimedia approach used animation, audio, familiar scenarios, and minimal text to make learning engaging and easy to retain; since launch in December 2015, more than 5,000 users have taken the course on the LMS, with strong learner feedback highlighting the videos as the most valuable component.

Aditya Birla Finance Limited