Case Study: Philips achieves just-in-time sales learning with G-Cube

Philips - Customer Case Study

Philips, the global technology company and lighting market leader, needed a way to help its sales personnel deliver the emotive value of light in client presentations while also giving them easy access to product knowledge and sales skills on the go. The challenge was to create a device-agnostic learning solution that could be consumed quickly and applied instantly across different industries and lighting environments.

G-Cube developed a device-agnostic learning app featuring visual cue-cards in a catalogue-style interface, accessible on iPad, iPhone, laptop, or desktop. With crisp content and attractive graphics, the solution enabled just-in-time learning for sales teams, improved practical know-how during sales calls, and was later extended to Philips partners and end-users to broaden its reach.

Philips