Case Study: Fascinations improves usability and boosts revenue with Fyresite's Shopify Plus migration

Fascinations boosts revenue 6x with Fyresite

Fascinations, an adult entertainment and home goods retailer, was struggling with their Magento 1.X storefront. They needed a new e-commerce platform that could provide a better user experience on the front-end while also handling their large inventory of over 18,000 products and complex fulfillment needs on the back-end.

The vendor Fyresite solved this by migrating Fascinations to Shopify Plus. The solution included a brand-focused redesign and a reimagined navigation to decrease friction. This migration resulted in a 150% decrease in abandoned carts, a 6x increase in revenue, and a noted increase in return customers.

Fascinations