Case Study: Deep Blue Yacht Supply streamlines propeller selection and Shopify Plus migration with Fyresite

Deep Blue Yacht Supply cuts app costs to zero with Fyresite

Deep Blue Yacht Supply needed to migrate from NopCommerce to Shopify Plus but faced a significant challenge: their business depended on advanced, custom tools for product selection and bundling that Shopify could not support natively. These included a propeller finder, forced hub-kit add-ons, and dynamic fitment filtering. Without these, the migration risked disrupting customer experience and increasing costs with third-party apps. They partnered with Fyresite to find a solution.

Fyresite engineered a fully custom, app-free system powered by Shopify metafields and metaobjects. This solution replicated and improved upon the original tools, including a guided propeller selector, automatic add-ons, and filtered collection pages. The result was a seamless migration that eliminated recurring app fees, reduced the potential for incorrect orders, and was built to be easily portable to the client's other storefronts.

Deep Blue Yacht Supply