Case Study: B&W Trailer Hitches achieves faster, higher-revenue eCommerce with Fyresite

B&W Trailer Hitches boosts revenue 120% with Fyresite

B&W Trailer Hitches was facing challenges with its legacy Drupal site, which was expensive to maintain and difficult to scale. Their previous Shopify setup, limited to Buy Buttons behind a password-protected storefront, created friction for customers. They needed to migrate to a more robust platform to improve their dealer ecosystem, product discovery tools, and checkout flows without a full redesign.

Fyresite migrated B&W Trailer Hitches to Shopify Plus, implementing a native cart and checkout. They rebuilt critical tools like a Year/Make/Model product finder and a nationwide dealer locator using Shopify metaobjects. The solution resulted in a 136% increase in loading speed, a 120% higher revenue, and an 80% reduction in maintenance costs for the customer.

B&W Trailer Hitches