Case Study: 21st Century Vitamins streamlines DTC operations with Fyresite’s Shopify Plus migration

21st Century Vitamins automates 20 PDP child themes with Fyresite

21st Century Vitamins faced significant operational hurdles due to a legacy custom-built CMS that offered limited eCommerce functionality. The brand struggled with manual processes for fulfillment, inventory, and tax calculations, and its digital presence was fragmented, preventing it from effectively scaling its direct-to-consumer sales. To address this, they partnered with Fyresite for a migration to Shopify Plus.

Fyresite migrated 21st Century Vitamins to a mobile-optimized Shopify Plus store and integrated it with their Sage X3 ERP for real-time synchronization of inventory, orders, and accounting data. This solution automated previously manual workflows and unified the brand's product lines, including a dedicated pet storefront. The new platform positioned the company to efficiently scale its fulfillment operations and capture more ROI from its own marketing spend.

21st Century Vitamins