Case Study: Verano achieves a 3% lift in brand awareness with Fyllo

Verano drives 3% lift in brand awareness with Fyllo

Verano, a leading vertically integrated multi-state cannabis operator, faced the challenge of increasing brand awareness and educating consumers to overcome barriers created by decades of fear-led messaging. To address this, they partnered with Fyllo to execute a digital advertising campaign using Fyllo Audience Solutions.

Fyllo implemented a display-focused campaign that utilized custom audience segments, including the "Cannacurious," to drive specific audience subsets to unique landing pages. The solution delivered over 23 million impressions and outperformed all key performance indicators. The campaign achieved a 3% lift in brand awareness and generated 75,000 clicks, which was twice the benchmark click-through rate, leading Verano to extend the campaign due to its strong performance.

Verano