Case Study: The Farmer’s Dog achieves 40% lower CPA and new audience growth with Fyllo

The Farmer's Dog cuts CPA 40% with Fyllo

The Farmer’s Dog, a direct-to-consumer pet food company, wanted to drive awareness with new audiences and increase sales for its high-end, natural dog food subscriptions. They partnered with Fyllo to test new audience segments and achieve a cost-per-acquisition (CPA) lower than their benchmark.

Fyllo implemented a targeted campaign using custom audience segments, including pet owners and shoppers, deployed across standard display and native advertising. This solution from Fyllo significantly outperformed benchmarks, delivering over 20 million impressions and reducing CPA by 40% against their goal.

The Farmer’s Dog