Case Study: Poland Spring achieves stronger Northeast market share with Fyllo

Poland Spring boosts brand awareness 2.3% with Fyllo

Poland Spring, a bottled water brand under BlueTriton Brands, faced the challenge of maintaining its strong market share in the Northeast while reaching new consumers and reinforcing its "Fueled by Nature" messaging. To address this, they partnered with Fyllo and utilized Fyllo Audience Solutions.

Fyllo implemented an omnichannel campaign targeting the Northeast with custom audience segments of first-movers interested in fitness. This solution drove significant results, including a 92.48% video completion rate, a 2.3% lift in brand awareness, a 4.7% lift in brand consideration, and an overall return on ad spend of $8.20. Fyllo's strategy successfully reached over 33 million impressions and identified the top-performing audiences and channels for the brand.

Poland Spring