Case Study: Lume achieves 181% lift in dispensary visitation with Fyllo

Lume drives 181% lift in dispensary visitation with Fyllo

The customer, Lume, a dispensary operator in Michigan, faced the challenge of increasing its local market share and driving in-store traffic in the quickly growing and competitive state market. To identify high-value cannabis consumers, they partnered with the vendor Fyllo and leveraged its Audience Solutions for targeting.

Fyllo implemented a solution using demographic and purchase-based data to target consumers. They delivered rich media and display ads, including localized interactive maps that directed users to their nearest dispensary. This strategy delivered over 15 million qualified impressions and drove a 181% lift in dispensary visitation, with 65% of traffic converting within three days of seeing an ad.

Lume