Case Study: CITYROW drives subscriptions and 2x revenue with Fyllo

CITYROW drives 2x revenue per ad dollar with Fyllo

The customer CITYROW, a boutique fitness studio, aimed to increase sales of its fitness products and member subscriptions while improving its return on ad spend. To achieve these goals, they partnered with the vendor Fyllo and utilized its Audience Solutions for precise targeting.

Fyllo implemented a cross-screen advertising campaign using pre-built audience segments from its Data Marketplace to target consumers interested in activities like weightlifting and crossfit. This solution drove significant results for CITYROW, generating $2 in revenue for every $1 spent on advertising and reaching nearly 1.9 million unique users to extend campaign awareness.

CITYROW