Case Study: Odido accelerates TV device testing with FX Digital

Odido runs 31,000+ automated tests per release with FX Digital

Odido, a leading telecom and media provider in the Netherlands, faced significant challenges in testing its TV application across a fragmented device landscape. This manual and time-consuming process was slowing feature delivery and making it difficult to ensure a consistent, high-quality user experience. To overcome this, Odido partnered with vendor FX Digital to implement its Testing as a Service (TaaS) model and automation technology.

FX Digital's solution involved running over 31,000 automated tests per release across 33 target devices from its London lab, achieving approximately 90% automation coverage. This accelerated Odido's delivery cycles, increased release confidence, and improved the end-user experience. The partnership also provided Odido with scalable device coverage, supported its ESG objectives by eliminating the need for a large internal device lab, and allowed its team to focus on higher-value testing. FX Digital delivered tangible results including cost control and a faster time-to-market for Odido.

Odido