Case Study: Discovery+ launches a high-performance US connected TV app with FX Digital

Discovery+ launches US TV app across Samsung and Xbox with FX Digital, reaching 18 million subscribers

FX Digital collaborated with Discovery+ to build a feature-rich connected TV application for the US market. The challenge was to develop a high-performance app for Samsung Smart TVs and Xbox that could provide a premium streaming experience to rival other top services and handle a massive library of over 55,000 episodes.

The solution from FX Digital involved creating an optimized JavaScript application that integrated with the native functionality of the platforms, focusing on key elements like DRM, ad insertion, and an accessible UI. The result was a robust app that passed all vendor testing and successfully launched, helping Discovery+ grow to over 18 million subscribers.

Discovery+