Case Study: Discovery launches discovery+ on Comcast and Cox set-top boxes with FX Digital

Discovery launches discovery+ to 18.5 million Comcast subscribers with FX Digital

FX Digital worked with Discovery to extend the reach of its discovery+ streaming service by launching the application on Comcast and Cox set-top boxes. The challenge was to create a highly performant app that could run on a variety of hardware, including lower-end devices, while also meeting the specific vendor requirements for features like deep linking and voice control.

The solution involved FX Digital integrating the discovery+ app with the Comcast and Cox platforms, implementing key features such as account linking and in-app purchasing through the Comcast API. As a result, discovery+ was successfully launched, making the premium streaming service available to an additional 18.5 million Comcast subscribers and expanding its reach across millions of new devices in North America with a consistent and performant user experience.

Discovery