Case Study: BritBox achieves scalable global CTV performance with FX Digital

BritBox achieves high-9s NPS with FX Digital

BritBox, a streaming service from BBC Studios and ITV, approached FX Digital with the challenge of expanding its app to new international markets. The primary goal was to adapt the application for Australia's fragmented device ecosystem, particularly ensuring it could perform seamlessly on low-powered set-top boxes without compromising the user experience.

FX Digital utilized the LightningJS framework to develop a high-performance, GPU-optimized application that ensured stability across all devices. This technical solution, combined with strategic third-party integrations and a robust QA process, enabled successful launches in Australia, Canada, and the US. The partnership achieved an exceptional Net Promoter Score in the high 9s, validating the user-focused strategy and allowing BritBox to scale globally with stability.

BritBox