Case Study: ATP Media achieves seamless multi-platform tennis streaming with FX Digital

ATP Media streams 2,500+ matches live with FX Digital

ATP Media, the broadcast arm of the ATP Tour, needed to build and optimize its premium Tennis TV streaming service across six different connected TV platforms. Their challenge was to deliver a friction-free, high-stakes SVOD and live viewing experience for over 2,500 annual matches to a global audience of tennis fans. They partnered with vendor FX Digital for this cross-device engineering project.

FX Digital designed and built the Tennis TV application from the ground up, creating a slick, unintrusive interface optimized for fast-paced video navigation. A key part of their solution was evolving the quality assurance process from a manual framework to implementing test automation pipelines, which streamlined cross-platform release regressions and reduced time-to-market. This partnership allowed ATP Media to sustain a premier, reliable, and deeply engaging direct-to-consumer product for its subscribers.

ATP Media