Case Study: Veseris builds industry leadership and customer loyalty with FVM's candid testimonial campaign

Veseris reaches 28,500 pest control professionals monthly with FVM

Veseris, a leader in North American structural pest control distribution, faced increasing competition and sought to bolster customer loyalty and spending. They partnered with marketing vendor FVM to create a bold, evidence-based campaign that would assert their industry leadership and highlight their employees' unique expertise.

FVM's solution was to develop a testimonial campaign featuring real customer success stories. The vendor conducted interviews and photoshoots to create print and digital ads that drove traffic to a dedicated landing page. The campaign reached over 28,500 professionals monthly, with visitors spending an average of three minutes on the site. The reception was so positive that Veseris and FVM extended the campaign for an additional year.

Veseris