Case Study: Veseris boosts e-commerce customer growth with FVM's educational video series

Veseris earns 400 new e-commerce customers with FVM

Veseris, a leader in North American structural pest control distribution, challenged its sales team to onboard 400 new customers to its e-commerce store for value-added tools and services. To achieve this, the vendor FVM was tasked with creating new materials to support the sales effort and help meet this specific goal.

FVM created a series of 10 short, engaging animated educational videos called "Better Business Tips" that demonstrated the benefits of Veseris's online tools from a customer-focused perspective. The video series helped the Veseris sales team successfully meet its goal of gaining 400 new e-commerce store customers. The project by FVM was also recognized with a 2021 W3 Award for excellence.

Veseris