Case Study: Veseris engages pest control professionals with the PestWeb Podcast from FVM

Veseris earns 1,270 listens in 6 months with FVM

Veseris, a leader in North American structural pest control distribution, wanted to create new content to highlight its industry experts and provide fresh sponsorship opportunities for its PartnerAdvantage marketing program. The vendor FVM suggested and helped create a branded educational podcast to engage a younger generation of technicians and repurpose existing content into an audio format.

FVM developed a complete podcast identity named The PestWeb Podcast, including a logo, theme, and repeatable production processes. Their solution included recording content, placing sponsored ads, and distributing the podcast across multiple platforms. As a result, the podcast earned over 1,270 listens and its landing page attracted nearly 600 new visitors in its first six months. The project by FVM was also recognized as a winner in the 2021 W3 Awards.

Veseris