Case Study: Univar Solutions boosts sales strategy and brand launch success with FVM

Univar Solutions launches its rebrand in time for Impact 2019 and exceeds 10% margin growth with FVM

Univar Solutions, a specialty chemical and pest control distributor, faced the challenge of reinvigorating its Global Sales Meeting to focus more on sales strategy. The event was also complicated by an impending company rebrand, the details and timing of which were still uncertain. They enlisted the vendor FVM for content and sales enablement services to address this challenge.

FVM developed the "Impact 2019" event theme and created two full sets of materials to accommodate the uncertain brand launch. This preparation allowed the event to successfully serve as the in-person launch of the new Univar Solutions brand. As a result, the sales team used FVM's sales planner as a benchmark and exceeded their annual goal by achieving over 10% margin growth.

Univar Solutions