Case Study: Univar Environmental Sciences achieves a full brand launch in under three months with FVM

Univar Environmental Sciences rebrands in under 3 months with FVM

Univar Environmental Sciences, a leading structural pest control distributor and longtime client of FVM, faced the challenge of executing a complete rebrand in under 90 days after being divested by its parent company to new private equity investors. FVM was tasked with this comprehensive rebranding effort to launch the new independent company on an extremely aggressive timeline.

FVM implemented a full suite of branding services, holding intensive workshops to develop the new Veseris brand identity. The solution included creating logos, brand guidelines, and a comprehensive launch plan involving a new microsite, digital advertising, social media campaigns, and updated business materials. In less than three months, FVM successfully rolled out the new brand, helping to reestablish the client as an industry leader by capturing its core strengths of deep experience and agility for future growth.

Univar Environmental Sciences