Case Study: Proscia strengthens its brand and digital presence with FVM

Proscia refreshes its brand in 2 years with FVM

Proscia, a tech startup in the digital pathology space, faced the challenge of evolving its brand to keep pace with rapid product innovation and increasing competition. They partnered with the vendor FVM for branding and website services to update their story and market position beyond just their product features.

FVM developed a new end-to-end narrative and a completely redesigned website for Proscia, intelligently reintroducing the brand with a refreshed visual identity and audience-specific messaging. The solution by FVM resulted in a more compelling brand story that highlighted Proscia's vision for the future of pathology, and their website was recognized with a 2017 W3 Award for Website Copywriting.

Proscia