Case Study: Proscia achieves 85 sales leads with LinkedIn campaigns from FVM

Proscia generates 85 webinar leads in 6 weeks with FVM

Proscia, a startup software company specializing in digital pathology applications and AI, sought to generate sales leads for its products within the life sciences sector. Their challenge was to identify and refine their ideal customer personas to use their advertising budget more effectively. The vendor FVM was engaged to help with advertising and campaigns.

FVM implemented a solution using targeted LinkedIn campaigns to promote two of Proscia's existing webinars to different professional audiences. This approach allowed them to gauge interest by job title and industry. The results were over 100,000 impressions, 300 clicks, and 85 webinar registrants, providing Proscia with qualified sales leads and the crucial data needed to focus future advertising spend.

Proscia