Case Study: Please Touch Museum brings its kindergarten readiness program to life with FVM branding and website support

Please Touch Museum launches Kinder Launch with FVM in a 25-page brand guide

Please Touch Museum, a children's museum in Philadelphia, developed a unique kindergarten readiness program for both children and their caregivers. Their challenge was to create a clear and unique brand identity for this new program that would stand out from other pre-K offerings, fit within the museum's existing structure, and be scalable for future growth. They engaged the vendor FVM for branding and website services to address this.

FVM conducted in-person research with participants and held strategy sessions with museum leadership. Their solution was to name the program "Kinder Launch" and develop a playful visual identity, including a logo of a rocket-like pencil. They also created a comprehensive suite of assets, from a new website and recruitment materials to a participant workbook and a full brand guide. With this striking new brand from FVM, the museum was equipped to successfully launch its program and engage kindergarten-bound families.

Please Touch Museum