Case Study: Philadelphia Gear triples brand impressions with FVM

Philadelphia Gear triples impressions to 3.84M with FVM

Philadelphia Gear, a manufacturer and repairer of mission-critical gear drives, faced the challenge of building brand awareness in new markets like hydroelectric and mining, where they were not well-known. They enlisted their long-time partner, FVM, to strategize a bold introduction using advertising and campaigns.

FVM developed a strategic media plan that blended traditional print ads with digital tactics like display banners, sponsored webinars, and targeted Google search campaigns. This multi-channel approach resulted in over 3.8 million total impressions, tripling their previous year's amount. The FVM-led campaign also generated 16,198 clicks and 7,506 new leads, successfully introducing Philadelphia Gear into new markets while staying within budget.

Philadelphia Gear