Case Study: Library Systems & Services strengthens its brand story with FVM

Library Systems & Services preserves 80+ libraries with FVM

The customer, Library Systems & Services, is the third largest library system operator in the U.S. Their challenge was an inability to effectively tell their story of saving libraries from closure, which led to skepticism in new municipalities. They reached out to vendor FVM for assistance with branding and website services to reframe their brand and project optimism for the future of libraries.

FVM developed a new brand position focused on enhancing and protecting libraries through partnership. The solution included a clarified name, a bright and friendly visual identity with custom icons, and a new microsite. The results were a brand that exuded optimism and cooperation, providing clarity and a powerful new way for Library Systems & Services to communicate their compelling results and value to government officials and communities.

Library Systems & Services