FVM
50 Case Studies
Case Study: HighPoint Solutions elevates its brand and drives pharma engagement with FVM
A FVM Case Study
HighPoint Solutions boosts traffic 29% with FVM
HighPoint Solutions, a leading global provider of IT consulting and services for the healthcare and life sciences industry, faced increasing competition from larger market players. To elevate its status and fuel sales, HighPoint hired vendor FVM for branding and advertising services.
FVM first streamlined HighPoint's internal structure and then developed a new brand positioning focused on its veteran consultants. This was supported by a strategic advertising campaign targeting pharma executives, which included a Fortune magazine cover wrap. The campaign delivered 3.4 million impressions and increased website traffic by 29%. The cover wrap was particularly successful, with 77.8% of surveyed executives reporting an enhanced perception of HighPoint.
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