Case Study: Heights Philadelphia launches a bold new brand with FVM

Heights Philadelphia launches new brand in 12 months with FVM

Heights Philadelphia, a newly merged educational nonprofit formed from Philadelphia Futures and Steppingstone Scholars, faced the challenge of creating a unified brand identity that would energize students, donors, and partners. They engaged the vendor FVM for comprehensive branding and website services to develop a new name, narrative, and visual identity that would accurately represent their mission and capture the excitement of their vision for Philadelphia's youth.

FVM conducted extensive stakeholder research to build a student-centered brand, culminating in the new name Heights Philadelphia and a full visual identity. The solution included a new WordPress website, a suite of marketing materials, and event swag. The new brand was successfully launched with a high-energy pep rally, and the accompanying website was recognized with a 2023 Davey Award and a 2023 W3 Award for industry excellence.

Heights Philadelphia