Case Study: Entegra drives 6.7 million impressions and 861 leads with FVM

Entegra reaches 6.7 million impressions in 5 months with FVM

Entegra, an international group purchasing organization, had recently developed a new brand position and visual identity but lacked experience in using paid media to promote its offerings. They faced the challenge of identifying key decision-makers, determining the best outlets to reach them, and creating resonant messaging to meet their sales lead objectives. To address this, they turned to the vendor FVM for its advertising and campaign services.

FVM implemented a comprehensive paid media strategy, starting by identifying Entegra's most profitable and high-growth market segments. They created targeted content and deployed a multi-channel campaign across LinkedIn, programmatic display, and publisher programs, supported by an automated email nurture campaign. This solution delivered over 6.7 million impressions and generated 861 valuable leads, exceeding the goal by 151 leads. The successful reintroduction of the Entegra brand was recognized with multiple industry awards.

Entegra