Case Study: Entegra builds branded industry insight leadership with FVM

Entegra publishes five years of trend reports with FVM

Entegra, a group purchasing organization, was launching a new brand and wanted to move beyond one-to-one client communications to more concretely define its forward-looking expertise. Their challenge, addressed with vendor FVM's content and sales enablement services, was to create a formal trend report that was educational yet interesting, detailed yet digestible, and branded without being overly salesy.

FVM conducted in-depth interviews with Entegra's leaders and supplemented this with industry research to produce a compelling report. The solution featured bold photography and striking graphics that brought the trends to life. As a result, Entegra was thrilled and has asked FVM to produce the report annually for five years running, with the customer voicing appreciation for its significant internal and external impact.

Entegra