Case Study: Entegra achieves a refreshed brand, website, and launch campaign with FVM

Entegra launches a 2.0 website and brand refresh with FVM

Entegra, a procurement division of Sodexo, faced the challenge of overhauling its outdated and inflexible brand to reflect its broader services and support major new marketing initiatives. The company needed a new visual identity and brand language to fuel lead generation and communicate cohesively to multiple audiences. FVM was engaged to provide comprehensive branding, website, and advertising services to meet this complex challenge.

FVM delivered a complete rebrand, including new guidelines, a refreshed logo, and a new website architecture. This was supported by a strategic content and advertising plan to drive awareness and sales leads. The solution successfully repositioned Entegra above its competitors, allowing prospects to immediately see its difference. The work culminated in a successful brand rollout and earned FVM a 2022 W3 Award for their efforts.

Entegra