Case Study: Diocese of Allentown Catholic Schools attracts talented local teachers with FVM

Diocese of Allentown Catholic Schools earns 54 applicants in 8 weeks with FVM

The Diocese of Allentown Catholic Schools, a system of 35 schools, faced the significant challenge of hiring new teachers in the highly competitive and selective K-12 education job market. They engaged the vendor FVM for its advertising and campaigns service to help them attract qualified candidates beyond a standard job posting.

FVM researched the schools' current teachers to identify key motivators, such as faith, community, and tuition benefits. They then crafted a compelling message and delivered it through targeted Facebook ads, Google search ads, and custom emails, driving prospects to a dedicated landing page. This strategy implemented by FVM generated thousands of clicks and, in its first campaign, delivered 54 qualified applicants, successfully equipping the schools with fresh staff to support their mission.

Diocese of Allentown Catholic Schools