Case Study: Diocese of Allentown Catholic Schools unifies 35 schools with branding and a website from FVM

Diocese of Allentown Catholic Schools drives 2.5 million impressions with FVM

The Diocese of Allentown Catholic Schools, a system of 35 schools, needed to unify its locations under a shared brand and message to better engage prospective families and promote enrollment. They enlisted the branding and advertising services of FVM to define a compelling brand that communicated their unique value and to optimize their advertising budget.

FVM conducted in-depth research to identify the system's key differentiator, which they brought to life with the message "Stronger academics. Support atmosphere. Surprising affordability." The vendor created a complete brand identity, a messaging guide, and a dedicated website. They also implemented a strategic advertising plan across digital and traditional channels. This solution resulted in 2.5 million impressions over 10 months and drove 12,600 visits to the new site, with 8,800 visits to individual school pages.

Diocese of Allentown Catholic Schools