Fuzzy Math
17 Case Studies
A Fuzzy Math Case Study
VelocityEHS, a provider of chemical safety management software, faced the challenge of designing its complex enterprise product for users with vastly different experience levels. While already using a user-centered design methodology, they struggled to unify user feedback into a cohesive product strategy and were overwhelmed by a backlog of UI-level change requests. They enlisted the help of the vendor Fuzzy Math to move beyond reactive fixes and create a more innovative user experience.
Fuzzy Math implemented a comprehensive process of strategic research, framework design, and design sprints. This involved ethnographic research, persona development, and field observation to deeply understand user needs. The solution delivered was a fully upgraded, intuitive version 2.0 of the VelocityEHS platform. The project gave VelocityEHS a product built for usability and longevity, along with new systems for making strategic product decisions based on user needs patterns.