Case Study: The Field Museum achieves a more dynamic, scalable website with Fuzzy Math

The Field Museum streamlines hundreds of pages with Fuzzy Math

The Field Museum, a major natural history museum, faced significant challenges with its outdated public website. The site was technically inflexible, visually overwhelming due to an overuse of blue, and failed to showcase the museum's vibrant research and events, reinforcing a misperception of it being a static institution. They engaged the vendor, Fuzzy Math, for UI/UX design and UX research services to transform this rigid content site into a dynamic digital experience.

Fuzzy Math delivered a comprehensive website redesign built on a flexible, modular design system. The solution included a complete information architecture overhaul, a more dynamic visual language that extended the existing brand, and a scalable content block library. The new site successfully made key content discoverable, accurately represented the museum as active and alive, and provided a efficient, scalable foundation for future iterations.

The Field Museum