Case Study: Hyatt creates a scalable hotel website design system with Fuzzy Math

Hyatt extends a design system across 750+ hotel websites with Fuzzy Math

Hyatt, a global luxury hotel chain, faced a challenge with its extensive network of over 750 property websites. The sites were not responsive and failed to compellingly showcase its luxurious brands or meet guest needs. Hyatt partnered with Fuzzy Math to discover customer requirements and build a new modular design system that could be uniformly applied across all its brands and properties.

Fuzzy Math implemented a comprehensive design system through extensive UX research and design. The solution included responsive templates and components that were functionally consistent yet tailored to the unique aesthetic of each of Hyatt's 12 brands. The result was a family of websites that were easier for both guests to use and for Hyatt staff to update. Fuzzy Math's work received immediate positive feedback from end users and brand managers following the initial launch.

Hyatt