Case Study: Depression and Bipolar Support Alliance improves site engagement with Fuzzy Math

DBSA boosts unique visitors 16.4% with Fuzzy Math

The Depression and Bipolar Support Alliance (DBSA), a non-profit organization providing support for people with mood disorders, faced a significant challenge with its website. Its vast library of educational resources and support information was buried under a confusing and inconsistent navigational structure, making it difficult for users to find critical help. Fuzzy Math was engaged to provide a brand refresh and implement a modern, responsive website to increase user engagement.

Fuzzy Math addressed this by first conducting a comprehensive content audit and user research to rework the site's information architecture. They then created a new visual design system focused on accessibility and aligning with DBSA's supportive brand voice. The solution streamlined access to all resources. The redesigned site launched with positive feedback and achieved measurable results, including a 16.4% increase in unique visitors, an 18.4% rise in new users, and a 26.0% growth in total pageviews.

Depression and Bipolar Support Alliance (dbsa)